LIVE NATION Acquires Majority Stake In SWEDEN ROCK FESTIVAL

November 22, 2016

Live Nation Entertainment, Inc. today announced it has acquired a majority stake in Sweden Rock Festival, one of Sweden's most successful and longest-running festivals. The team behind Sweden Rock Festival will continue to curate, manage and produce the event, now with access to Live Nation's unparalleled festival portfolio and resources.

With Sweden Rock Festival, Live Nation now has six festivals in Sweden, also including The Island Festival, Popaganda, Stockholm Music & Arts, Summerburst, and Way Out West. Sweden Rock Festival stands out from Live Nation's other festivals in the country as the only event celebrating rock music.

Diversity has been a key factor for Live Nation as it has grown the largest festival portfolio in the world, encompassing more than 80 global festivals, including the landmark Governors Ball, Lollapalooza, Bonnaroo, Austin City Limits, Electric Daisy Carnival, T In The Park, Reading, Leeds, Rock Werchter and many more. Live Nation currently operates over half of the top 25 festivals around the world. This acquisition secures Sweden Rock Festival's leading position in the Nordic market, while also creating growth opportunities.

"From a unique musical culture to a dedicated fan following, Sweden Rock has all of the qualities we look for in a stand out festival," said John Reid, president concerts, Live Nation Europe. "It is a great addition to Live Nation's global festival platform."

"The Sweden Rock team has done a fantastic job creating one of Sweden's best and most loved festivals, and we are excited to be able to work with them and evolve the festival even further," said Thomas Johansson, chairman international music, Live Nation.

Sweden Rock Festival started back in 1992 in the small town of Norje outside of Sölvesborg in southern Sweden and has since then grown to be one of the biggest festivals in Sweden. Over the years, it has hosted bands like BLACK SABBATH, KISS, GUNS N' ROSES, MÖTLEY CRÜE, AEROSMITH, VOLBEAT, GHOST as well as many other emerging and classic rock acts.

"We are very pleased with this deal," explains Mats Natvig, CEO of Sweden Rock Festival. "For more than 20 years, we have continuously developed the content, service and security at Sweden Rock Festival. Joining forces with Live Nation will give us the very best conditions to further develop our festival for the future."

Find more on

Prev More News Next

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).